Clean Water is Good for Business

Protect the Mississippi River Basin

By signing onto the Clean Water is Good for Business principles, you are joining a coalition of like-minded businesses who want to see smart policies implemented to protect the Mississippi River Basin. 

67% of small business owners are concerned that water pollution could hurt their business operations.

The Mississippi River Basin supplies drinking water for 18 million people, and  supports a vibrant economy with millions of jobs.

It’s a foundation for life. It’s also a foundation of business. The financial success of our businesses and the overall health of the communities within which we operate depend on it.  


The Mississippi River Basin is a valuable ecological and economic resource that supplies drinking water to 50 cities and five percent of the total U.S. population. The river drains an area of about 1.2 million square miles, including all or parts of 32 states and two Canadian provinces, about 40% of the continental United States. Agriculture in the basin makes up more than 90 percent of U.S. exports. And the Upper Mississippi River alone is responsible for $584 billion annually in economic activity and over 1.86 million jobs.

ASBC’s Clean Water is Good for Business campaign in the Mississippi River Basin involves ten very different states: Minnesota, Wisconsin, Iowa, Illinois, Missouri, Kentucky, Tennessee, Arkansas, Mississippi, and Louisiana. Our work here brings together a broad variety of business leaders to advocate for reduced nutrient pollution and better water infrastructure throughout the basin. Businesses and business organizations across the region are working together, leveraging their expertise about specific sub-regional issues, and developing recommendations for state and federal policies to solve water-related problems in the basin.

We all care about clean water. 


We Believe:

● Clean water is a priority in the Mississippi River Basin and across the country. We as a society need to place more emphasis on the importance of clean water to our economy, our environment, and our quality of life.

● All water resources—including upstream sources like streams, wetlands, and other water bodies—must be protected, as all are essential to the functioning natural system. Successful protection will require a collaborative, regional approach while managing and treating water locally to maintain the local water balance, recharge aquifers, reduce water consumption, and reduce waste loads to the surrounding environment.

● Public and private spending to improve protections for the Mississippi River Basin is an economic necessity.

● Investment in clean, smart water technology and other market-based solutions are key tools to protect the Mississippi River Basin hile simultaneously creating jobs and strengthening our economy.

● Protecting, managing and restoring land in the Mississippi River Basin is crucial to a healthy watershed.

● Water quality data should be collected freely and shared easily between municipal, state, and federal government agencies, private entities, and the public.



Help us protect the Mississippi River Basin. 



Join the Coalition: